PLAYBACK has been officially crowned the UK’s National Global StartUp of the Year 2025 at Ideas Fest, recognising the company’s transformative impact on sports through its cutting-edge technology partnerships and AI-driven solutions.

This national recognition follows PLAYBACK’s earlier success in June, when the company won the London Global StartUp of the Year award, securing its place in the UK finals.

From grassroots academies to major tournaments, PLAYBACK empowers clubs, leagues, and venues to capture every moment on the pitch, generate instant highlights, and engage fans worldwide. With over 13,000 players and 230 teams already connected through its partnerships, PLAYBACK is redefining how athletes, coaches, and supporters experience the game.

Founder & CEO Karim said: “This award is a testament to the belief of our partners, the dedication of our team, and the passion of the communities we serve. We’re just getting started, and we’re excited to keep building the future of sports.”

The award highlights PLAYBACK’s rapid growth, innovative technology, and vision to make professional-grade sports content accessible to everyone. As the company expands across the UK, Europe, and the Middle East, PLAYBACK continues to push the boundaries of how sports are played, recorded, and shared.